About this blog:
I would like to develop here a special look bringing together topics like mobility, technology, e-/marketing, social networks, culture, conversations, secrets & lies, people, start-ups, humour… mixing thus professional and personal interests. In a world getting more and more fragmented, finding out convergence between apparently diverging tracks can lead to creating value. Personal and professional. Convergence again!


After 15 years active in marketing in the B2B sector, with a sharp specialization in e-marketing, which has turned now into digital marketing, my objective with this blog is to offer a personal reflexion: the value often comes out of a specific angle under which some elements are brought together.


About me:
More than 15 years in digital marketing and marketing strategy.
Successfully participated to the launching and developing of Sosoftware, an innovative company in the mobile software industry -from scratch to more than 100 business partners in more than 25 countries currently. I’m also member of the Board.
Rolled out strategies and tools for Sosoftware:
- brand creation, corporate identity
- brand awareness strategies through: social media, international events, international awards, SEM, business partners events in Europe
- lead acquisition strategies: SEO, SEM, webinars, e-mailing, sales collaterals (PPT, drafts, ROI calculators, displays, website, testimonials, video, contests, specials, …)
- positioning
- business partners network development
- business plan & business model

My current activities include:
- strategical and operational marketing support for Sosoftware
-teaching & advising e-marketing to tourism professionals, backed by a blog and Facebook Page‘s creation and maintenance in the tourism2.0 sector.
- consulting, teaching, customized training for companies and individuals in digital marketing strategies, with a strong integration of social media. I help bridge new technologies to marketing, communication needs and strategies. New technologies impact deeply all marketing fields: product (QR codes, Augmented Reality, consumers feed-backs, ..), distribution (online, viral, affiliate, ..), price (dynamic pricing, ..), promotion /communication (SEO, SEM, social media, e-mail marketing, video, mobile, geo-localisation, ..), plus customer care. All this impacts in turn the data, analytics, controlling part.
- trends monitoring
I you need assistance in any of these fields, I would be glad to help you: contact me.

Claudia Benassi-Faltys on Linkedin