About this blog:
This blog aims at developing a special look bringing together topics like mobility, technology, digital marketing, social networks, culture, conversations, secrets & lies, people, innovation, humour…a mix of professional and personal interests. In total concordance with #genflux.

At the heart of my research: the emotional connection.

About me:
More than 15 years in digital marketing and marketing strategy.
Successfully participated to the launching and developing of Sosoftware, an innovative company in the mobile software industry having developed Solo mobile -from scratch to more than 150 business partners in more than 25 countries currently. I’m also member of the Board.
Rolled out strategies and tools for Sosoftware:
- brand creation, corporate identity
- brand awareness strategies through: social media, international events, international awards, SEM, business partners events in Europe
- lead acquisition strategies: SEO, SEM, webinars, e-mailing, sales collaterals (PPT, drafts, ROI calculators, displays, website, testimonials, video, contests, specials, …)
- positioning
- business partners network development
- business plan & business model

My current activities include:
- strategical and operational marketing support for Sosoftware
-teaching & advising e-marketing to tourism professionals, backed by a blog and Facebook Page‘s creation and maintenance in the tourism2.0 sector.
- consulting, teaching, customized training for companies and individuals in digital marketing strategies, with a strong integration of social media.

I help bridge new technologies to marketing, communication needs and strategies. New technologies impact deeply all marketing fields: product (QR codes, Augmented Reality, consumers feed-backs, ..), distribution (online, viral, affiliate, ..), price (dynamic pricing, ..), promotion /communication (SEO, SEM, social media, e-mail marketing, video, mobile, geo-localisation, ..), plus customer care. All this impacts in turn the data, analytics, controlling part.
- trends monitoring
I you need assistance in any of these fields, I would be glad to help you: contact me.

Claudia Benassi-Faltys on Linkedin