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	<title> &#187; women</title>
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	<description>A point of convergence: mobility, e-/marketing, technology, people, ideas.</description>
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		<title> &#187; women</title>
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		<title>Don&#8217;t Buy Me a Hoover, Darling!</title>
		<link>http://convergenttracks.com/2010/01/28/dont-buy-me-a-hoover-darling/</link>
		<comments>http://convergenttracks.com/2010/01/28/dont-buy-me-a-hoover-darling/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 22:23:56 +0000</pubDate>
		<dc:creator>Claudia Benassi</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Society]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[women]]></category>

		<guid isPermaLink="false">http://convergenttracks.com/?p=264</guid>
		<description><![CDATA[The trend started a couple of years ago, when a woman would&#8217;ve got an iPod for her birthday. Not an expensive jewel. Not a precious garment. (not a hoover) No. Something that she&#8217;d call &#8220;technology&#8221;. But was like a jewel: &#8230; <a href="http://convergenttracks.com/2010/01/28/dont-buy-me-a-hoover-darling/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=convergenttracks.com&amp;blog=2770248&amp;post=264&amp;subd=cloben&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://convergenttracks.com/2010/01/28/dont-buy-me-a-hoover-darling/ipad_darling/" rel="attachment wp-att-265"><img src="http://cloben.files.wordpress.com/2010/01/ipad_darling.jpg?w=224&#038;h=300" alt="" title="iPad" width="224" height="300" class="alignleft size-medium wp-image-265" /></a></p>
<p>The trend started a couple of years ago, when a woman would&#8217;ve got an iPod for her birthday.<br />
Not an expensive jewel.<br />
Not a precious garment.<br />
(not a hoover)<br />
No.<br />
Something that she&#8217;d call &#8220;technology&#8221;. But was like a jewel: beauty, design, emotion. </p>
<p>It&#8217;s been a turning point.</p>
<p>At this time, I don&#8217;t know about any revolutionary impact of the iPad on society, uses, business models or whatever. But I have the feeling that women will like it. </p>
<p><a href="http://twitter.com/#search?q=%20my%20wife%20ipad"><strong> Particularly because men seem to think that their wife will like it!</strong> </a> (follow link to see the search on Twitter for &#8220;my wife ipad&#8221;!). Isn&#8217;t it a sign of  times changing? </p>
<p>I liked this Tweet in particular:</p>
<p><a href="http://convergenttracks.com/2010/01/28/dont-buy-me-a-hoover-darling/my_wife_wants-ipad-akosma-3/" rel="attachment wp-att-278"><img src="http://cloben.files.wordpress.com/2010/01/my_wife_wants-ipad-akosma2.jpg?w=584" alt="" title="my wife wants..."   class="alignleft size-full wp-image-278" /></a></p>
<p>Inspired by this one, too (French):<br />
<a href="http://convergenttracks.com/2010/01/28/dont-buy-me-a-hoover-darling/ma_femme_ipad/" rel="attachment wp-att-293"><img src="http://cloben.files.wordpress.com/2010/01/ma_femme_ipad.jpg?w=584" alt="" title="ma femme ipad"   class="alignleft size-full wp-image-293" /></a></p>
<p>Are we witnessing a slight social shift? A breath of freedom for women?</p>
<p>[<strong>The hoover is over!</strong> ]</p>
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			<media:title type="html">iPad</media:title>
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			<media:title type="html">my wife wants...</media:title>
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			<media:title type="html">ma femme ipad</media:title>
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