emotion as connection

Leman Lake. Copyright Fispace

Leman Lake. Copyright Fispace

I’ve been reading really a LOT of blogs these last days, looking for how’s and why’s to create a blog, with a particular interest for corporate blogging (more about it in next posts).
Plenty of them were rich of insights, but, I got stuck only to a few of them, without trying to analyze it.
And it is when I read this post, by Valeria Maltoni, that I found one of these “convergent tracks”: culture leading to emotion leading to connections.
Culture convokes beauty.
Beauty convokes love, emotion.
Emotion opens to others, it becomes a connector, maybe THE connector. It makes you react, engage, give. A good emotion will make you feel more generous. More loyal, too!
So, one of the challenges, with blogging, could result into how to wrap an idea, a message in order to associate the message with a pleasant feeling. Obviously without losing of sight the rational side.
So, emotion wouldn’t be the Holy Grail, just the connecting point between the content and the reaction.
From what I perceived, I could say that emotional connectors are: sincerity, art, culture, beauty. In blogs, that can be translated by:
art of writing, images, music, humour and …. what else?

I do not resist to share additional BEAUTIFUL pictures of the place I live. So much emotion in front of such beauty.

Update: A special thank you to Valeria Maltoni for her kind and great follow up with “connections as emotion“.

21 thoughts on “emotion as connection

  1. That is an amazing thought, Claudia. Just the way you associated those threads and weaved them into an image is inspiring. And your photographs are breathtaking! Thank you for such a gift.

  2. Pingback: The Dawn of the Social Consumer – Emotional Connection at its Heart #socialconsumer #digitalmarketing « Convergent Tracks

  3. Pingback: Storytelling: The Art of Creating Emotional Connection |

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