3 Keywords for 2010


January, time to think “strategy” and “action plan”.

And, as a starting point, I am looking back at 2009 results. It has been a very exciting year on many levels, for Sosoftware, culminating at Telecom, and for me, as a marketer.

As Jean-Claude Biver, charismatic Swiss entrepreneur, head of Hublot, recently stated it in a business review (this site is really missing its point!): working with little (marketing) resources will make you learn creativity, and learn quickly, as far as you are independant, fearless and endurant to work-load.
This is pretty much what I’ve experienced last year. And it fitted perfectly to the wave of social-media being much talked-about and progressively adopted for business purposes. These combined circumstances made it the ideal period to experiment, analyze and learn.

It brought out a big impact on general visibility and, over the months, leads acquisition. The tools have proved to be powerful, reactive, specifically the global mix of digital tools and offline actions. But still, slicing the figures into more specific ROI-oriented results is not yet highly meaningful.
So, in 2009, it’s been mostly the sexy part of the job!

What about 2010?

In order to harvest the fruits of the tools that have been rolled out, to grow and in order to stick to market trends, I will focus my attention on 3 keywords: content, metrics, mobile.

Part of it will still be experimentation: I’m not a fool ! :-)

And you? On what will you focus your energy this year? Do you have 3 keywords that could drive your actions ?

Have I been influenced by this article by Chris Brogan? Maybe. Anyway, reading this article could help you prioritize your actions for the coming year.

Image: taken a couple of days ago, next to my place. This frame inspires me a lot, it can be the metaphor of framing and at the same time the opposite, “framing out”. And it’s always changing.
Credit to @MAMK, who inspired me with his great post.

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