Thank you #liftpeople #lift10

Once again, this edition of Lift Conference has been inspiring, at different levels. Inspiring, thought-provoking talks, format, overall design, experience area.

And people.

Short or longer exchanges, moments, with people (image) unlocked this last inner tiny resisting bolt.
Time for change.
I’ll remain engaged on the sides of Sosoftware, which I am member of the Board of, as a strategic and marketing advisor. Besides this, I would like to explore other tracks, bridging my interests, experience and skills to help other projects, companies, people in the vast field of #digital #marketing. To be specified, yet.

What do you think? Your take? Ideas, maybe?

The image speaks for me (thank you all).

Special thanks to Sevket, designer.

And to Bread-and-Butter for the original poster of Lift and for the overall lift’s design, part of Lift’s success, I am convinced.
(The role of art in interaction, events, has been discussed in René Paré’s workshop)

Ready for Lift – Ready for Transformation? #lift10

This – beautiful – image embodies to me the Lift experience, taken in its broader meaning.
It was taken at Lift Marseilles, here’s the breathtaking slideshow by centralasian, whom I borrowed the image to. It was part of the “Atelier des Ondes Parallèles“, by Etienne Rey.

It is beautiful.

At Lift, beauty is omnipresent. Like in front of this image, you feel inspired, beauty opens out all of your censors, you are more receptive, open.
Lights shed on things make emerge unsuspected shapes, colors. You start seing things differently, under unusual angles.
A connection can be made through intellectual analysis as well as through emotional or human interaction.
Like this suspension, it is moving and you move along, you follow a movement, without knowing precisely where this will lead you to.
Under its light, the prism of colors will overlay over your skin, like a superficial metamorphosis, but, once back to normal daylight, its effects will dive deep into your roots. The roots of a slight transformation.

The link between beauty and connection is one convergent track I strongly believe in. And transformation takes birth at a converging point between beauty and connections, where sharing could be seen as one of the underlying links.
All the heart of the theme: Connected People.

Being more and more connected, not always only with positive aspects, I am very curious and open to what will come up during these 3 days.
For my 5th Lift Conference, I’m ready for letting the transformation go one step further.

And you? Will you be at #lift10? what are your main expectations? Hopes?

Image credit: taken on “Playing Futures”

3 years already. Puréééyye!


It’s been 3 years that we arrived here, on the shore of Leman Lake.
New lake, new life?

Kind of. It was a volountary decision to move, to get closer to a kind of center: surrounded by more people, more businesses, closer to the Alps, more cities, countries.

It’s striking how environment shapes your way of embracing life, how it impacts language’s structure, mentality, openness, connections, intimacy, freedom.

My home is just bigger now than before: it integrates my previous life (past, friends, places, memories) to now and here, with a different look at things. It may be the years passing by, an accumulation of experiences, the mix of all those people, blending the notion of before/after, there and here to lead to what I call “my own augmented reality”.

An example of what has changed so dramatically?

Now, I start to slow down at the green trafficlight! You never know…

It’s the sign of integration, isn’t it?
(I still don’t drive on the left lane at 120 km/h! )

Talking about my personal augmented reality, I selected a couple of images, which should talk by themselves:

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From Lift08 to Lift09: Convergent Tracks

clo 40
One year ago, at Lift08 in Geneva, I opened this blog coached by Stephanie Booth, but not really knowing exactly where this would lead me to.

Some things were clear, though: first, I had to dive into that field, would it be only for professional purposes. Actually, how could I ever be able to counsel, roll out general marketing strategies without even having tested a slight, but important part, of social media? I knew part of the theory, time had come to go on to practice! Secondly, I also wanted to experiment that playground to express a personal point of view agregating personal and professional interests. A kind of convergence, that lead naturally to “Convergent Tracks”.

So now, one year later, about to starting Lift09 (my third consecutive year), I take this opportunity to make the point, see a bit of what happened during this past year and how it lead to a personal convergence.

My mind broadened at Lift 08. It is hard to explain, I know I’m not the only one, but after having heard people like Genevieve Bell or Paul Dourish, I felt I could’nt just stay on the side of the road. I had to ride my engine and start off!
Freedom, breaking limits, thinking out of the box: a track was born! Internal.

Then, another intimate event happened: my uncle’s passaway. He was a visionair. A missionnair. His death acted on me like a trigger and, sadly, but happily at the same time (it’s in concordance with his spirit), brought me to my first post. The idea of converging tracks.
Convergence, yes. Ok. But where? To what?

At that time, I started to analyze plethora of blogs, news, and others. I already related that part here, the Mad Link, and From Conversation to Conversion. I started creating public profiles, a Twitter account, linking to like-minded people, linking all these links together, commenting and so on. Always genuily. Following my personal moral code.
The contacts springing out of this were nice, warmful and inspireful, helpful and open. The idea of converging tracks. Again. Slightly more on the public side.
But I also started to integrate the company I work for (and with and in) into my social/public flows. Another convergent track, yet.

Then, a personal “event” happend: the jump into the 40’s!
Short before: plenty of questions, doubts, hesitations.
Then, the birthday. Yes, I think the word “Birthday” has its full meaning, here.
If I could have had any unrevealed dreams, they all happened at that moment! (or close)
At that very moment, in the middle of all the people I so preciously loved, I felt totally INTEGRATED! My inner “me” was integrated.

My past, my origins, my aborted dreams, my friends, my family, my choices, my passions, all had become fully integrated!

The counsciousness of this opened for me an unlimited space of freedom.
Integrating this feeling to what I had learned and experimented during one year lead me to now: A FULL CONVERGENCE, from Lift 08 to Lift 09, from intimate to global convergence.

So, it is with wide open eyes that I am going to first day of Lift09.

What’s next?

Image: by my friend, Lats Kladny, CEO of http://www.inox.com (you know, the guys that make Uma Thurman say: “What are you made of?, for Tag Heuer” Or Eva Herzigova, for Chopard, Luxury Jewels..?
Follow me on Twitter @claudiafalt for realtime LIFT09 ideas, news, insights…