Original article via briansolis.com
Emotional connection is at the heart of what makes social media in its whole so powerful and empowering.
The long-time readers of my blog know it represents one of the central pillars of my work, so central that I even state those values as core values in my posterous profile (and many others). Here, the inaugural article.
Valeria Maltoni, Conversation Agent, has – brilliantly – dug the phenomenon and implications for business, marketing, social media in numerous articles.
In this article, Brian Solis places and develops the idea around the concept of social consumer, social currency and I definitely agree upon the vision putting emotional connection at the center of the social commerce.
As for a brand, what are the direct implications of “creating emotional connections” with its stakeholders? Not only customers, but also employees, investors, potential investors, potential customers, potential employees, “friends”, depending on the proximity’s ring of the person? (see Jeremiah Owyang’s “Rings of Influence).
Going back to the values.
Company’s values, brand’s values need to be (re-) identified, stated, declined, shared inside the company, at all levels.
It is the pre-supposed condition upon which to build a long-term value-adding relationship. Values can be occasionnally translated into different shapes, through different media, devices, places, by different people and in many different ways. Each of these occasions being the touching point for an emotional connection, potentially leading to a further step.
Values are the continuous thread leading to added value in the long run.
Why? Because values contribute to create an overall perceived consistent image, experience of a brand, company.
Inlaid in the consistency, lays trust. In trust roots long-term mutual beneficial relationships.
In other words, we could say that well-identified and built upon values create in fine an increased perceived value (of the product/brand/company).
What is your take? Do you think that you can build long-term profitable business through marketing and social media without assessing first the core values ?Here, the inspirational Brian Solis’ article.
A couple of months ago, during a lift@home event – Think Data, sitting among a couple of other “happy fews”, we assisted to the presentation of a brand new project, called “paper.li“, by Small Rivers. The idea? To create a new kind of “newspaper”, online, offering the quintessence of curated information through the lense of a person (until now, her or his Twitter account) by a subtle and complex aggregation between the shared tweets of that person and followers. The initial project has improved a lot, allowing for instance to create a newspaper based on a #hashtag or a Twitter list.
One of the main benefits is to offer to a specific audience an “augmented information“: selected, curated, and augmented by the “curator” and her/his “followers”. The resulting aggregated information, displaying multi-media formats – videos, pictures, slideshare, tags, themes, real-time tweets, selected articles, links, ..- is a highly value-added information.
In these times where it is very challenging to sort the “good” information out of an ever-increasing “noise”, this Daily Newspaper is a breathe of fresh air… and a gain of time!
For your followers, for your company, for your customers, try to think of the best Paper.li that could offer them most of added-value? Think of a theme (a hashtag on Twitter), a Twitterlist?
For me, for you, I’m of the meaning that http://www.paper.li/claudiafalt, aka The ClaudiaFaltysBenassi Daily is of higher value than my Twitter account (@claudiafalt), if you want to have a “bigger picture” of the key trends and sectors I follow and share. Above all if your are NOT on Twitter.
Some great examples I like to follow:
The #etourisme Daily: a field I’m active and interested in (in French, here), gives me in a glimpse the major information of the latest 24 hours. Easy to stay up-to-date, easy to share!
The Musee de l’Elysee Daily : for personal interest in arts (in my region and wider)
The EdelmanDigital Daily: for same kind of things as on mine, but far more popular! (shared by @armano) (Note: I don’t publicize my Daily Paper.li on Twitter)
So many interesting newspapers out there!
Personnally, I decided to share this link as one of my major (most representative) digital accounts on my LinkedIn Status and added it to my other “websites”. Still thinking how to organize next steps, for example for the business card.
Since I’m committed to share information that 1. I read thoroughly 2. I think is worth to share, and since I decided to broadcast my daily Paper.li, I’ll be more restrictive with the people I follow, in order to offer a valuable information.
For the moment, as you cannot interact yet via paper.li, it’s still a restriction for a broader adoption (as of right now, but things seem to evolve very quickly).
But you can already import your Daily paper into a blog or site (click on “promote”), (not yet for wordpress.com..).
For more, up-to-date information, on Twitter, follow @SmallRivers
And you? Did you plan to integrate a Paper.li Daily on your blog? For your company?
Do you already follow some paper.li’s Daily News? Would you like to share them?
Here’s a video of one of the co-founders explaining Paper.li during lift10Conference (via the article below)
Some more articles (French):
Paper.li: la veille sur Twitter
Le Temps: SmallRivers, de l’eau au moulin des média
Me when getting my iPad :-)
Short or longer exchanges, moments, with people (image) unlocked this last inner tiny resisting bolt.
Time for change.
I’ll remain engaged on the sides of Sosoftware, which I am member of the Board of, as a strategic and marketing advisor. Besides this, I would like to explore other tracks, bridging my interests, experience and skills to help other projects, companies, people in the vast field of #digital #marketing. To be specified, yet.
What do you think? Your take? Ideas, maybe?
The image speaks for me (thank you all).
Special thanks to Sevket, designer.
And to Bread-and-Butter for the original poster of Lift and for the overall lift’s design, part of Lift’s success, I am convinced.
(The role of art in interaction, events, has been discussed in René Paré’s workshop)
See this great image? It’s the work of @MAMK, a brillant -human- mind met during last Lift Conference, on which he mixes many elements not necesserally linked at the beginning.
It’s a story of addition, in addition of being a story of connections and people.
When I think of the 3 coming days, I stumble upon some random thoughts:
– How many iPads will there be among the roughly 1000 participants? (I want to see and touch one !) Remembering back to 2007’s conference, not everybody had a laptop! (me included)
– Will there be a “check-ins” war at the CICG? ?
– Connected people: some people met at Lift have become friends.
– Connected people: 3 years ago, I was looking around during “networking” breaks, wondering how the hell you “do network”?? Today, I fear not to meet all the people I am looking forward to seeing- again, or for the first time.
– connected people: a twitter list to help connecting people before and during the event
– Connected people: a question: what will change after these 3 intensely rich days? It is (a Lift Conference), every time a unique occasion of intense questioning. New ideas blossom. New vision takes shape.
– what would look like the addition of all the content produced during 3 days? What could it lead to?
But first, place to … the people! And to the inspiring program.
This – beautiful – image embodies to me the Lift experience, taken in its broader meaning.
It was taken at Lift Marseilles, here’s the breathtaking slideshow by centralasian, whom I borrowed the image to. It was part of the “Atelier des Ondes Parallèles“, by Etienne Rey.
It is beautiful.
At Lift, beauty is omnipresent. Like in front of this image, you feel inspired, beauty opens out all of your censors, you are more receptive, open.
Lights shed on things make emerge unsuspected shapes, colors. You start seing things differently, under unusual angles.
A connection can be made through intellectual analysis as well as through emotional or human interaction.
Like this suspension, it is moving and you move along, you follow a movement, without knowing precisely where this will lead you to.
Under its light, the prism of colors will overlay over your skin, like a superficial metamorphosis, but, once back to normal daylight, its effects will dive deep into your roots. The roots of a slight transformation.
The link between beauty and connection is one convergent track I strongly believe in. And transformation takes birth at a converging point between beauty and connections, where sharing could be seen as one of the underlying links.
All the heart of the theme: Connected People.
Being more and more connected, not always only with positive aspects, I am very curious and open to what will come up during these 3 days.
For my 5th Lift Conference, I’m ready for letting the transformation go one step further.
And you? Will you be at #lift10? what are your main expectations? Hopes?
The trend started a couple of years ago, when a woman would’ve got an iPod for her birthday.
Not an expensive jewel.
Not a precious garment.
(not a hoover)
Something that she’d call “technology”. But was like a jewel: beauty, design, emotion.
It’s been a turning point.
At this time, I don’t know about any revolutionary impact of the iPad on society, uses, business models or whatever. But I have the feeling that women will like it.
Particularly because men seem to think that their wife will like it! (follow link to see the search on Twitter for “my wife ipad”!). Isn’t it a sign of times changing?
I liked this Tweet in particular:
Are we witnessing a slight social shift? A breath of freedom for women?
[The hoover is over! ]