The #hashtag is at the heart of the most powerful marketing opportunities of the moment. As “The Hub for the Shared Love”, as I once defined it, well understood and strategically deployed, it allows marketing campaigns with a deep impact and large visibility.

The tourism industry, marked by a high emotional component, has all it needs to make the #hashtag one of its preferred marketing strategies.

Here are a couple of slides in French presented at EHL alumni back in May.

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