What’s the link between LIFT, blog, coffee, the world, the atom, the intimate and the infinite?
Dottore Ernesto Illy. My uncle.
He invented the espresso, Illy caffè, and brought it all over the world, like a missionair, the coffee evangelist, teaching everyone how to prepare it, how to taste it, even how to cultivate it.
As a chemist, he studied different aspects of the coffee and its mollecules, analyzing its impacts on human health, on the taste. He developed in his laboratory sophisticated engines to obtain the best roasted beans. Saying that one could taste if only one bean was corrupted in the whole process of making a cup of espresso!
So, on one side he harnesslessly researched and created the best possible coffee, say on a technical point of view. He even created international scientific coffe associations. He also helped a whole region in Brazil to develop and learn how to grow high quality of coffe, sustaining them with a higher purchase price (among others).
On the other hand, he travelled all over the world, all his lifelong, to spread the good word, the love of coffee, his science and his humanity.
The purpose here is not to rewrite his whole story. No.
My uncle, Dr. Illy, saddly passed away a couple of days ago. I am very sad, of course, he was an important figure of my childhood and many happy souvenirs relate to him. But I also remember one day when he was explaining the quantic theory: every infinite part of a whole can contain the whole and the inverse (this is what I got !).
And now, I think that I understand what he meant that day. I think that he is the embodyment of this theory.
These last days, I saw on http://www.illy.com all the testimonials praising his extraordinary qualities, from all over the world, in many languages. A taste of universality.
More personnally, my mind broadened a bit more at LIFT08, showing me unsuspected connections between things, between people, where emotion was a connector. A link was emerging between different elements, and I was decided to continue to “digg”, to identify such links. Strangely, the inventor of the “capsule Nespresso” was among the speakers explaining how he invented it… Illy was there! (for me). The link was starting to take shape inside of me. I already knew that my uncle had left us.
After that, I found a very interesting and thourough article on Illy caffè, which also touched me: I found an Illy coffe amateur reading an article on the internet! I wrote to the author, who in turn told me that his father, hungarian like Illy’s foundator (and mine!), started to drink Illy coffe in 1973 and that he never stopped! For him, this coffee is synonymous of special delightful moments in the day.
By allowing such intense experiences, Ernesto Illy touched people in their intimacy. Many times a day. For thousands of people. All over the world.
The universality of an emotion in the specificity of the moment. This universality becoming visible to everyone in the world through technological media and maybe reinforcing it by the way. The community of Illy espresso lovers virtually united through a real emotion.