Don’t Buy Me a Hoover, Darling!

The trend started a couple of years ago, when a woman would’ve got an iPod for her birthday.
Not an expensive jewel.
Not a precious garment.
(not a hoover)
Something that she’d call “technology”. But was like a jewel: beauty, design, emotion.

It’s been a turning point.

At this time, I don’t know about any revolutionary impact of the iPad on society, uses, business models or whatever. But I have the feeling that women will like it.

Particularly because men seem to think that their wife will like it! (follow link to see the search on Twitter for “my wife ipad”!). Isn’t it a sign of times changing?

I liked this Tweet in particular:

Inspired by this one, too (French):

Are we witnessing a slight social shift? A breath of freedom for women?

[The hoover is over! ]

A New Age for Social Media Marketing – SocialMarketing is in Transition from Trial to Strategic | Brian Solis

The full article is interesting and in total accordance to our strategy for Sosoftware (and my personal take on this, as developed here: )

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Merci, Mademoiselle!

A lady told me today: "Merci, Mademoiselle!"

The day before my 41's, it's a nice present :-)

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3 Keywords for 2010

January, time to think “strategy” and “action plan”.

And, as a starting point, I am looking back at 2009 results. It has been a very exciting year on many levels, for Sosoftware, culminating at Telecom, and for me, as a marketer.

As Jean-Claude Biver, charismatic Swiss entrepreneur, head of Hublot, recently stated it in a business review (this site is really missing its point!): working with little (marketing) resources will make you learn creativity, and learn quickly, as far as you are independant, fearless and endurant to work-load.
This is pretty much what I’ve experienced last year. And it fitted perfectly to the wave of social-media being much talked-about and progressively adopted for business purposes. These combined circumstances made it the ideal period to experiment, analyze and learn.

It brought out a big impact on general visibility and, over the months, leads acquisition. The tools have proved to be powerful, reactive, specifically the global mix of digital tools and offline actions. But still, slicing the figures into more specific ROI-oriented results is not yet highly meaningful.
So, in 2009, it’s been mostly the sexy part of the job!

What about 2010?

In order to harvest the fruits of the tools that have been rolled out, to grow and in order to stick to market trends, I will focus my attention on 3 keywords: content, metrics, mobile.

Part of it will still be experimentation: I’m not a fool ! :-)

And you? On what will you focus your energy this year? Do you have 3 keywords that could drive your actions ?

Have I been influenced by this article by Chris Brogan? Maybe. Anyway, reading this article could help you prioritize your actions for the coming year.

Image: taken a couple of days ago, next to my place. This frame inspires me a lot, it can be the metaphor of framing and at the same time the opposite, “framing out”. And it’s always changing.
Credit to @MAMK, who inspired me with his great post.

To Be – What you Share – Or Not To Be

Is our identity, mainly online, defined by what we share?

Technology has made the act of sharing (others content)- to your community-ies (friends, followers, readers…) so easy, a click on “share” on Facebook, a click on RT on Twitter, a blog post mentioning another post, that it has become very easy to shine through others’ content.

But am I really the reflection of what I republish? The “re-publish” notion can be extended to pictures taken at an event, where the people I capture are the value rebounded indirectly on me, the same with quick videos.

At some extent, I would answer in a positive way. Yes. Yes, what I share to my community gives them a good picture of what I like, what I find of interest. Even of my skills. I offer them the value created by someone else. In doing so, it would be hypocritical not to recognize that a slight part of it will be redirected on my own image.

But in my opinion, this can be done in a very transparent way, giving credit to whom deserves it, linking to the source, quoting the original article, quoting the person who published it. Otherwise, it would become “robbing”, as states it Valeria Maltoni in her recent, striking article. Shining through someone else’s content/opinion is easy.

These last weeks, I’ve been thinking a lot on that issue. For 2 main reasons:
First, there’s been a lot of noise around some big event recently, bringing along tons of pictures, videos, tweets, RT’s, etc.. but empty of real meaning. Or there were a thousand of people gathered for a major event that had nothing new to bring to the crowds, or the noise was too big on social networks and the efforts of “translation”, of value- addition too light. Or maybe both !
Secondly, I’ve been recently challenged by a question that sounded like: ok, you share Mashable or Techcrunch articles, great, but this is easy. Implied: what is your real “value-addition”?

So, sharing makes sense when you add your own opinion, colour, take.
Or, better, when you create your own content. Which opens other questions, deserving interest (and another post :-))
This will turn into long-lasting trust into what you think, you share. And, yes, you’ll be a little bit what you share.
But not only.

And you? Did you notice what are the favorite people you follow and why? Do they give a special meaning to the information they share?
I would love to have your opinion!

Image credit to Alex King

So Young, So Much Gift. In Tribute to Lhasa, carried away too early…

Download now or listen on posterous

05 El payande.m4a (7118 KB)

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And here the mp3 file, just in case:

Her biography in wikipedia.